SEO - Basic Approach for lawyers marketing

Now a days SEO plays a very big role in a lawyers marketing. It is the easiest way to place your law firm website in a top ranking position on search engine. In this article I explain basic three elements about how to start with the Search Engine Optimization process, it definitely gives success for your efforts.

Understand SEO

First, you should find what is called SEO; it is the process of designing and developing a website to get more page ranking in the SERPs (Search Engine Result Page). The main activity of SEO is optimizing your webpage or website with search engine friendly.

Search engine performs three activities to convey search results.

i)                    Crawling

ii)                   Indexing

iii)                Processing

iv)                Calculating relevancy

v)                  Retrieving results

After these activities, the search engine lists your website in their result page. It compares the Searched words with pages in the SE index, which pages are closely matching the searched items; those are appearing at the top of the search results.

You can get high page ranking for your website by frequently adding original and quality content, quantity and quality of back links, more utility of social media to the page. The back links should have relevant keywords in the page URL.

  

Determine relevant and practical keywords for your website SEO

Google Analytics, which help you in finding the popularity of a keyword. Your keyword should be in highly searchable and low competition, it will easily rank your website in search engines.

Where you place the keyword is very, very important. For example, you may put the keyword in a title tag or heading tag or in a link text. It can add more relevancy to those keywords.  You can find your keyword based on the cost, time and budget.

After determining the keywords, you need to promote your site with those keywords.

Before going to promote your site, be sure about your title tag, Meta tag, Meta description, keywords in law firm website design. The most important thing is the website should be SEO friendly. At the end of those things you may insert the right keyword at the right position, then search engine will automatically crawl the website.

 

You should create Site map, FAQ, Help, Link to us, About us. It will give more benefits and clients to your business.  Content is the King. So, always keep your content more quality as well as unique. The other ways to promote the website are social media, blog sharing, blog posting, article sharing, directories etc.

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