Google authorship is one of the best things for lawyers
or attorneys using search to market their legal practice. People that search
and hire lawyers are look for someone with knowledge that they don’t have.
When people go looking online for legal information,
they are searching for the same thing; knowledge. Authorship helps lawyers who
provide always high quality information to be more prevalent in search. Using
it is a best way to create Law firm or lawyers brand awareness and establish your
service as an authority amongst everyday searchers.
Authorship benefits
When someone use the query “accident rights”,
maybe they looking for information on what rights they have as a victim of an
accident. They want clarity on what they should be doing or what other options they
have. The results/ informative page are filled with the typical blue links with
black text underneath.
In scanning through all of search results, there
are a lot of relevant results but when customer sees something relevant that
has a truthful informative image next to it, they drawn to it.
Not all authors use Google authorship. By
configuring your law firm site to show your image in search results, you have
the opportunity to appear unique in search results page.
Better SERPs Rankings
In 90’s. Law firm website using tactics like
keywords that were the same color as the background of Law firm or lawyers
websites, building tons of low quality anchor text links to legal sites, and jamming irrelevant
keywords anywhere they would fit in a attempt to rank on SERPs for anything peoples
would type in to a search bar. In its most basic sense, Google authorship
enables to serve content that it recognizes as being from reputable creators.
Assuming you develop good content on a dependable
basis and you have linked your Legal service website to your Google plus
profile, you should start seeing better organic rankings over time.
Google plus Activity is increase Ranking
A key way that Google correlates the content you
create to you as an author is through your Google Plus profile. For example if peoples
logged into Google, they are often shown results from people in their own network
for relevant queries before they are shown other results.
Google authorship is great for any publisher of
content and its really great for lawyers since so many customers search for law
related information online. There are many search queries in Google on a
monthly basis for all kinds of legal related topics. Proof yourself as a
thought leader and producer of good legal related content, you are much more
likely to both show up in search and get more conversion to your legal website.
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