Google Authorship for Lawyers

Google authorship is one of the best things for lawyers or attorneys using search to market their legal practice. People that search and hire lawyers are look for someone with knowledge that they don’t have.

When people go looking online for legal information, they are searching for the same thing; knowledge. Authorship helps lawyers who provide always high quality information to be more prevalent in search. Using it is a best way to create Law firm or lawyers brand awareness and establish your service as an authority amongst everyday searchers.

Authorship benefits

When someone use the query “accident rights”, maybe they looking for information on what rights they have as a victim of an accident. They want clarity on what they should be doing or what other options they have. The results/ informative page are filled with the typical blue links with black text underneath.

In scanning through all of search results, there are a lot of relevant results but when customer sees something relevant that has a truthful informative image next to it, they drawn to it.

Not all authors use Google authorship. By configuring your law firm site to show your image in search results, you have the opportunity to appear unique in search results page.

Better SERPs Rankings

In 90’s. Law firm website using tactics like keywords that were the same color as the background of Law firm or lawyers websites, building tons of low quality anchor text  links to legal sites, and jamming irrelevant keywords anywhere they would fit in a attempt to rank on SERPs for anything peoples would type in to a search bar. In its most basic sense, Google authorship enables to serve content that it recognizes as being from reputable creators.

Assuming you develop good content on a dependable basis and you have linked your Legal service website to your Google plus profile, you should start seeing better organic rankings over time.

Google plus Activity is increase Ranking

A key way that Google correlates the content you create to you as an author is through your Google Plus profile. For example if peoples logged into Google, they are often shown results from people in their own network for relevant queries before they are shown other results.

Google authorship is great for any publisher of content and its really great for lawyers since so many customers search for law related information online. There are many search queries in Google on a monthly basis for all kinds of legal related topics. Proof yourself as a thought leader and producer of good legal related content, you are much more likely to both show up in search and get more conversion to your legal website.

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