Tips for law firm SEO

Search engine optimization (SEO) is an internet marketing strategy, it increases your Web site  visibility to all around the people who  want to find information and services on the Internet. SEO is the activity of optimizing Web pages or websites to make them search engine friendly, and getting higher page ranking in a search engine result page (SERP) for your law firm seo. 

For getting the best result without investing huge amount of time, the following thing may helpful. It can position your law firm among all other competitors which also increase traffic  your website.

1.   Keyword

People may use a keyword or phrase to search specific information. Most of the people use the keyword between two to five words.

2. Wordtracker

Use a Wordtracker tool to find out the popularity and competition level of your keyword. Highly searchable and low competition will give you the expected return. 

3. Link building

Link building is the SEO techniques for getting more links from external web sites to your sites. It is used to increase your page ranking in search engine.

4. Website structure

Your law firm website design structure must be easily understood by the search engine. It's also easy for the website visitors.

5. Content

The language used in the webpage must be easily understandable by the customers. Your web page  must be more shorted and don’t put all information on a one single page. 

6. Measuring

Measure your SEO status by using a web analysis tool called Google Analytics, which can help to find the current position of your law firm.

 

 

Things to avoid

SEO for lawyers also has restriction to do the following activities.

1. Images and animations

Be careful with your firm images and animations, it may get more attractive to the customer, but it's difficult to understand by the search engine.

2. Black hat SEO

You shouldn’t have a hidden text on your webpage, avoid using of frames and flashes, exchange your links with other black listed sites.

3. Keyword stuffing

In lawyers marketing avoid using of more number of keyword in a single page it just like a black hat SEO. This kind of stuffing will reduce your website position in the search engine.

4. Quality of content

Your web page title, keyword, meta tag, link text content all are must be unique and quality, also avoid using of duplicate content.